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  • The Great Income Gap

Click here to buy the book: "Who's Wiping Your Assets?"

Click here to buy the book: "Who's Wiping Your Assets?"

Click here to buy the book: "Who's Wiping Your Assets?"

Click here to buy the book: "Who's Wiping Your Assets?"

Click here to buy the book: "Who's Wiping Your Assets?"

Click here to buy the book: "Who's Wiping Your Assets?"

Get to Know Me Before We Talk

Don't pay retail price

Don't pay retail price

Don't pay retail price

🎯 Why It’s Worth Watching: 


Many people are advised to pay out of pocket for care.  Why?  You wouldn't drop health insurance to pay for an illness or accident just because you "have plenty of money"...why do it for care?

Real Estate Analogy

Don't pay retail price

Don't pay retail price

🎯 Why It’s Worth Watching: 


Riddle:  The stock market can't do what I can do.....rental real estate can't either.


What am I?

Watch this video to learn more.

You CAN buy time!

Don't pay retail price

3 Reasons for Unlimited

🎯 Why It’s Worth Watching: 


Time is the most valuable thing in the world. Would you invest in financial strategies to buy time for those that you love? With effective income planning, you can secure your future!

3 Reasons for Unlimited

3 Reasons for Unlimited

3 Reasons for Unlimited

🎯 Why It’s Worth Watching: 

 If you’re married, female, or healthy, limited long-term care benefits may leave you with more risk than you realize. See why lifetime coverage can sometimes cost only a little more... and provide significantly more protection. 

You're healthy?

3 Reasons for Unlimited

You're healthy?

🎯 Why It’s Worth Watching: 


Maybe healthy means longevity, much like how effective financial strategies can help you secure your future. Look at action star Bruce Willis; life throws curve balls, and having a solid income planning approach can make all the difference.

Michelle's personal story

Visiting my grandfather in his final years was heart-wrenching. Despite his alert mind, Parkinson's had taken a toll on his once robust 6'2", 180-pound frame. 


My petite grandmother cared for him at home for as long as she could, but their resources dwindled. Eventually, Medicaid and a nearby nursing home became the only viable option. 


My father assisted in his care, but Grandpa's constant plea remained: "Take me home."  


Knowing about their options before he needed care might have changed their story. Witnessing my grandparents' struggles fuels my passion. I frequently hear how long-term care income planning has alleviated burdens. These encounters reinforce the significance of my work and commitment to being there for families when they need me the most. 


— Michelle Prather
Founder & President | Care Income Planning

Frequently asked questions about long-term careWomen - caregivers and receiving careThe Great Income GapBusiness owners Michelle's video library

Don't avoid the plan

Don't pay out of pocket

Don't pay out of pocket

 Most people who need care once assumed they wouldn’t - which leads to avoidance and no plan in place. 


Planning ahead matters. 


As Warren Buffett said, “Predicting rain doesn’t count; building the ark does.” 

Don't pay out of pocket

Don't pay out of pocket

Don't pay out of pocket

Self-funding care quietly unravels even the best financial plans -forcing asset sales, unexpected taxes, delayed gifts, and reduced inheritances. 


One care event can undo decades of strategy and family intention.

Impact on adult kids

Don't pay out of pocket

Impact on adult kids

 Relying on your kids for care turns their world upside down - pulling them from work, straining their family life, and forcing them into roles they never expected. 


Your care becomes their sacrifice. 

Invisible Income

Don't pay out of pocket

Impact on adult kids

Most families don’t realize they can create tax-free “invisible income” for long-term care - preserving both their portfolio and their legacy.

Don't pay full price

Medicare won't cover LTC

Medicare won't cover LTC

Having wealth doesn’t protect you - it just raises the stakes. Yes, you can self-fund care, buy why would you? 


Why pay full price when smarter strategies exist? Don’t burn cash when you can leverage it. 

Medicare won't cover LTC

Medicare won't cover LTC

Medicare won't cover LTC

Many people are shocked to learn Medicare doesn’t cover long-term care, like help with bathing, dressing, or staying at home. 


By the time they find out, they’re already paying out of pocket. Don’t confuse health care with long-term care, the gap is real and costly.

IRA, 401(k), 403(b)

Medicare won't cover LTC

Not just for elderly

Think you can’t use IRA money to prepare for long-term care efficiently? 


Think again. 


With the right structure, your qualified assets can help fund care, reduce tax exposure, and protect your spouse, turning retirement risk into a smart, high-level income strategy.

Not just for elderly

Medicare won't cover LTC

Not just for elderly

Long-term care isn’t just for the elderly - it’s for anyone who wants control, protection, and independence. 


Accidents and illness don’t wait for retirement. Plan early for more options, better pricing, and lasting peace of mind.

Schedule a private conversation

What to expect on our call: 

I look forward to learning about your situation, answering your questions, and exploring what options may make sense for you. 


Every family is different, so we'll focus on your goals, your concerns, and what you're hoping to accomplish. It's free, with no obligation, and takes about 30 minutes. 


We'll talk plainly about what you're carrying and where you may (or may not) be exposed to long-term care costs, and you'll leave with a clearer picture of what could make sense for you. 

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